About Business Casual
We don’t sell merch. We fund the future.
Business Casual is a cultural funding tool disguised as a lifestyle brand.
Every limited-edition apparel drop we release funds real research, licensing, and infrastructure in sectors that are underfunded and politically fragile—starting with cannabis, Ehlers-Danlos Syndrome, and AI x Education.
No fluff. No hype. Just beautifully made objects with purpose.
This Substack is where we publish the story in real time.
🧭 What You’ll Find Here
🔬 Project Briefings
Updates on cannabis licensing, university research, infrastructure, and regulatory progress.
🧵 Drop Development
Design notes, sourcing stories, and behind-the-scenes on each Founder Drop.
💭 Founder Commentary
Reflections on building slow infrastructure in a world of fast noise. Calm, candid, culture-forward.
🧬 Science & Society
Evidence, essays, and breakdowns on why cannabis, psychedelics, and AI deserve more than slogans.
🌿 Quiet Culture
Discreet rituals, product rituals, and portraits of people who meditate before meetings and wear their values.
📡 Future Signals
Research-backed visions on what’s coming next—and how we prepare for it.
This is not a newsletter.
It’s a dispatch from the edge of change.
Every post supports the same goal: build culture that funds infrastructure.
Every product tells you exactly what it paid for.
Quiet design. Real-world impact.
Welcome to Business Casual.
