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Welcome to Business Casual—a publishing arm and apparel brand on a mission to fund science, public health, and cultural reform.
We create limited-edition apparel drops that fuel real-world infrastructure—like cannabis research labs, NHS-partnered studies, and rare disease advocacy. 100% of profits go directly to the projects we believe will define the future.
This is where we document that journey.
🔍 Our Mission
We believe science should serve the public, not just profit.
But right now, essential research is being defunded—especially in areas like medical cannabis, psychedelics, and rare diseases like Ehlers-Danlos Syndrome.
Our mission is to reverse that trend by:
Funding independent research and infrastructure
Building cultural capital through apparel and design
Advocating for smart, science-led reform
Every hoodie funds infrastructure. Every drop supports data.
🌱 Our Vision
We’re not just selling merch. We’re building a platform where cultural capital powers clinical progress.
We envision:
A UK-based cannabis production and research facility
A global network of funders, researchers, and advocates
A new kind of economy—where brands don’t just reflect values, they build systems
🧭 Where to Go Next
🧪 Science & Policy Briefs: Our research-backed breakdowns of health, cannabis, psychedelics, and beyond.
🧵 Founder Drops & Merch: Explore our current and past drops—every item funds real work.
📣 Community Voices: Stories and commentary from supporters, patients, and collaborators.
📊 Investment & Market Pulse: Trends, analysis, and insight from the edge of emerging industries.
🧬 Behind the Lab: Candid notes, interviews, and lab-side updates from the researchers shaping what’s next.
🛒 Shop the Drop
Head to fundresearch.co.uk to support the work directly.
Every product is part of a limited release, tied to a specific research initiative.
🤝 Follow & Connect
📸 Instagram – Behind the scenes & drops
🎥 TikTok – Culture + mission in motion
💼 LinkedIn – Industry updates & advocacy
📌 Pinterest – Visual inspiration
💬 Substack Chat – Join the conversation