Privacy Policy

Last updated: June 2025

Business Casual, operated by Akasha Private Advisory Ltd. ("we", "us", "our"), is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you engage with our publication, subscribe to our emails, or purchase products through our affiliated platforms.

1. Information We Collect

We collect the following types of information:

• Subscriber Data: Name, email address, and subscription tier (free, paid, founding) via Substack.

• Purchase Data: Shipping address, payment details (handled by third-party processors), and order history if you purchase apparel or other products via Shopify or our fulfillment partners.

• Analytics Data: Engagement metrics such as email opens, click-through rates, and referral usage—collected through Substack and associated tools.

• Voluntary Data: Survey responses or messages you send us directly.

2. How We Use Your Information

We use your information to:

• Send emails, updates, and content based on your subscription status

• Fulfill product orders and provide customer service

• Track and reward referrals

• Improve content and user experience

• Maintain compliance with applicable laws

3. Data Sharing

We do not sell your personal data.

We may share limited data with trusted third parties:

• Substack: For email delivery and subscription management

• Shopify / Inkthreadable: For product fulfillment and tracking

• Payment processors: For secure payment processing

• Analytics tools: For website and email engagement analytics

These services are subject to their own privacy policies.

4. Cookies and Tracking

We may use cookies or pixel tracking (via Substack or Shopify) to:

• Remember user preferences

• Measure performance

• Track referrals

You can disable cookies in your browser settings.

5. Data Retention

We retain your data only for as long as necessary to fulfill our purposes and comply with legal obligations. You can request data deletion at any time.

6. Your Rights

You have the right to:

• Access, correct, or delete your personal data

• Opt out of marketing communications at any time

• Request a copy of the data we hold about you

• File a complaint with your local data authority if you believe your rights are violated

To request any of the above, email us at kaleb.vanderham@akashapa.com.

7. Data Security

We use appropriate technical and organizational safeguards to protect your information. While no system is 100% secure, we make every reasonable effort to protect your data.

8. Jurisdiction & Compliance

This policy is governed by the laws of Scotland, United Kingdom, and is compliant with GDPR. If you’re located outside the UK, you consent to having your data transferred to and processed in the UK.

9. Policy Updates

We may update this Privacy Policy from time to time. When we do, we’ll revise the date above and notify you of significant changes via email or platform notice.

Contact Us
If you have any questions or concerns about this policy, email us directly at letstalk@fundresearch.co.uk